Simplifying complex experiences.
Senior Designer with over 25 years of experience in Visual Design, Marketing, Art Direction, Brand Design, and UI/UX Design. Along with my love of design, I also enjoy inspiring and mentoring other designers and sharing my knowledge with them.
LIVE TULA
Mobile & Web Application Design
I designed and developed a modern brand and style guide for the company, establishing clear expectations for both digital and physical products. I created standards for the new mobile app and other digital assets, collaborating closely with stakeholders to enhance the overall member experience. During this process, it allowed me to build a strong partnership with engineers, offering direction and guidance to ensure alignment with the vision for LIVE TULA’s new products.
UPSTAGE COMPANIES
Corporate Rebrand and Website Redesign
Upstage Companies has quickly become a leader in Utah’s Event Production services. In this rise, Upstage was in desperate need of a facelift with their brand, their online presence, and how they communicate with their current and future clients.
SAVAGE SERVICES
Mobile & Web Application Design
Developing a new ETS application was needed for Savage Services to simplify processes throughout the company. Savage recently acquired Environmental Sector (Enviroserve) and provides emergency response, environmental remediation, and waste management solutions for customers across the United States.
BONUSRIGHT
Web Application Design
I improved the user experience of a complicated spreadsheet system for employee bonus programs by developing a new interface for employees to interact with. The new design made the system easier to use, improved the efficiency and accuracy of the bonus tracking process, and was a win-win for businesses and employees.
JP STRONG
Passion Project
When you see children facing challenges and are passionate about a cause, you do what you can to help. I designed a T-shirt to support JP Gibson, a hero of mine who was fighting cancer for the second time. The Utah Jazz printed 500 shirts for the #JPStrong campaign, which sold out within minutes, gaining momentum. The NBA approved the logo quickly, and with the Jazz’s promotion, over $12,500 was raised to support the Gibson family’s medical expenses.
Experience.
LIVE TULA
Senior Designer—UI/UX Designer
5/2023—Current
- Designed and developed a new company brand, style guide and expectations for digital and physical products.
- Ensured design standards and direction for the new mobile app and digital assets
- Worked alongside stakeholders to create a full member experience with physical and digital products.
- Developed a strong working relationship with engineers to provide direction and guidance on the vision of the digital assets.
SOFTWARE TECHNOLOGY GROUP
Senior UX/UI Designer-Practice Lead
8/2021—5/2023
- Senior design lead for the UX practice of UX/UI design consultants
- Senior Designer for Savage Services creating and developing internal web application
- Conducting UX site audits and proposals for potential clients
- Mentor and provide direction to developers on functionality and usability of new applications
TESTOUT CORPORATION
Senior Designer—UX/UI Designer
9/2019—6/2021
- Provided creative assets for marketing campaigns to be used across all education segments within the company.
- Developed and designed various landing pages and email campaigns to be used in marketing campaigns.
- Provided Art Direction on various campaigns with giving direction on photoshoots, pitching campaign concepts and following through with implementation.
- Provided direction, education and mentoring those inside the creative team.
- Developed and maintain a new marketing website for our sales and customers to utilize.
MOUNTAIN AMERICA CREDIT UNION
Senior Digital Designer—UX/UI Designer
4/2015—9/2019
- Collaborated with project managers and channel managers to provide design for marketing needs.
- Conducted user tests for email marketing campaigns to provide a better experience and result for marketing communication.
- Provided art direction on various campaigns with giving direction on photoshoots, pitching campaign concepts and following through with implementation.
- Designed printed and online materials to be placed within various branches of the company and online.
- Worked alongside the digital web team and online mobile team to provide assistance in web needs of UX and UI design.
DESERET BOOK CORPORATION
Senior Interaction Designer—Art Director
10/2011—4/2015
- Overlooked design and consistency of the companies brand throughout all campaigns.
- Provided UX/UI needs to the web team after conducting user tests on applications, digital marketing campaigns, and digital assets.
- Art Directed many advertising campaigns, video productions, radio spots and tv spots to promote product.
- Managed a team of designers and gave them direction on projects, encouraged growth and helped develop their skills through mentoring and education.
- Designed and developed landing pages, websites, and HTML emails and marketing collateral to be used throughout the Deseret book companies.
EAGLE GATE COLLEGE
Adjunct Design Instructor
10/2011—1/2015
- Instructed students in various classes while they work towards their degree.
- Assisted in developing the curriculum for current students.
- Mentored students in life challenges that the will face in the design field.
- Instructed classes such as HTML, Motion Graphics, Typography, Photoshop, Indesign.
PROFESSIONAL MARKETING INTERNATIONAL
Web and Graphic Designer
6/2010—10/2011
- Designed and managed over 100 corporate and client websites.
- Edited and produced many client video testimonials to be put online.
- Worked in the SEO department to help rankings and search results for the company.
Experience.
LIVE TULA
05/2023—Current
Senior Designer—UI/UX Designer
• Designed and developed a new company brand, style guide and expectations for digital and physical products.
• Ensured design standards and direction for the new mobile app and digital assets
• Worked alongside stakeholders to create a full member experience with physical and digital products.
• Developed a strong working relationship with engineers to provide direction and guidance on the vision of the digital assets.
SOFTWARE TECHNOLOGY GROUP
8/2021—5/2023
Senior UX/UI Designer-Practice Lead
- Senior design lead for the UX practice of UX/UI design consultants
- Senior Designer for Savage Services creating and developing internal web application
- Conducting UX site audits and proposals for potential clients
- Mentor and provide direction to developers on functionality and usability of new applications
TESTOUT CORPORATION
9/2019—6/2021
Senior Designer—UI/UX Designer
- Provided creative assets for marketing campaigns to be used across all education segments within the company.
- Developed and designed various landing pages and email campaigns to be used in marketing campaigns.
- Provided Art Direction on various campaigns with giving direction on photoshoots, pitching campaign concepts and following through with implementation.
- Provided direction, education and mentoring those inside the creative team.
- Developed and maintain a new marketing website for our sales and customers to utilize.
MOUNTAIN AMERICA CREDIT UNION
4/2015—9/2019
Senior Digital Designer—UX/UI Designer
- Collaborated with project managers and channel managers to provide design for marketing needs.
- Conducted user tests for email marketing campaigns to provide a better experience and result for marketing communication.
- Provided art direction on various campaigns with giving direction on photoshoots, pitching campaign concepts and following through with implementation.
- Designed printed and online materials to be placed within various branches of the company and online.
- Worked alongside the digital web team and online mobile team to provide assistance in web needs of UX and UI design.
DESERET BOOK CORPORATION
10/2011—4/2015
Senior Interaction Designer—Art Director
- Overlooked design and consistency of the companies brand throughout all campaigns.
- Provided UX/UI needs to the web team after conducting user tests on applications, digital marketing campaigns, and digital assets.
- Art Directed many advertising campaigns, video productions, radio spots and tv spots to promote product.
- Managed a team of designers and gave them direction on projects, encouraged growth and helped develop their skills through mentoring and education.
- Designed and developed landing pages, websites, and HTML emails and marketing collateral to be used throughout the Deseret book companies.
EAGLE GATE COLLEGE
10/2011—1/2015
Adjunct Design Instructor
- Instructed students in various classes while they work towards their degree.
- Assisted in developing the curriculum for current students.
- Mentored students in life challenges that the will face in the design field.
- Instructed classes such as HTML, Motion Graphics, Typography, Photoshop, Indesign.
PROFESSIONAL MARKETING INTERNATIONAL
6/2010—10/2011
Web and Graphic Designer
- Designed and managed over 100 corporate and client websites.
- Edited and produced many client video testimonials to be put online.
- Worked in the SEO department to help rankings and search results for the company.