STEVEN C. DIAZ | SENIOR DESIGNER/DESIGN LEADER
Daily learning leads me to better design.
My design journey has evolved from humble graphic design gigs to a solid career in visual design, creative strategy, marketing, leading teams, and mentoring upcoming designers and students. With a drive to continually improve, I look forward to opportunities to learn, grow, and pass on the knowledge I have gained to help teams grow and succeed.
SENIOR DESIGNER/DESIGN LEADER
Daily learning leads me to better design.
My design journey has evolved from humble graphic design gigs to a solid career in visual design, creative strategy, marketing, leading teams, and mentoring upcoming designers and students. With a drive to continually improve, I look forward to opportunities to learn, grow, and pass on the knowledge I have gained to help teams grow and succeed.
Oh, the Places I've been!
LIVE TULA
Senior Product Designer
• Led a full-scale rebrand across mobile, web, and marketing campaigns
• Built a scalable design system: UI components, typography, icons, color, responsive layouts
• Designed end-to-end member journey: onboarding, navigation, notifications, personalized content
• Created high-fidelity prototypes and interactive mockups to improve engagement
• Partnered with marketing to align in-app experiences with campaigns and social media
• Streamlined design-to-development handoff with specs, Figma components, and guidelines
• Ran usability testing and analytics to refine interactions and boost retention
LIVE TULA
Senior Product Designer
• Led a full-scale rebrand across mobile, web, and marketing campaigns
• Built a scalable design system: UI components, typography, icons, color, responsive layouts
• Designed end-to-end member journey: onboarding, navigation, notifications, personalized content
• Created high-fidelity prototypes and interactive mockups to improve engagement
• Partnered with marketing to align in-app experiences with campaigns and social media
• Streamlined design-to-development handoff with specs, Figma components, and guidelines
• Ran usability testing and analytics to refine interactions and boost retention
SOFTWARE TECHNOLOGY GROUP
Senior Design Lead
• Mentored UX consultants through 1-on-1s, growth goals, and a user-centered design culture
• Conducted UX audits on mobile and web, identifying friction and delivering high-fidelity prototypes
• Translated complex user needs into intuitive workflows, wireframes, and interactive UI patterns
• Guided developers on UX/UI best practices, including accessibility, responsive, and mobile-first design
• Established design guidelines and mobile UX standards for consistency across apps, marketing, and web
• Led collaborative workshops with stakeholders to align on user goals, flows, and feature priorities
• Analyzed user behavior and testing feedback to refine interfaces, boost engagement, and drive adoption
SOFTWARE TECHNOLOGY GROUP
Senior Design Lead
• Mentored UX consultants through 1-on-1s, growth goals, and a user-centered design culture
• Conducted UX audits on mobile and web, identifying friction and delivering high-fidelity prototypes
• Translated complex user needs into intuitive workflows, wireframes, and interactive UI patterns
• Guided developers on UX/UI best practices, including accessibility, responsive, and mobile-first design
• Established design guidelines and mobile UX standards for consistency across apps, marketing, and web
• Led collaborative workshops with stakeholders to align on user goals, flows, and feature priorities
• Analyzed user behavior and testing feedback to refine interfaces, boost engagement, and drive adoption
TESTOUT
Art Director/Senior Visual Designer
• Directed creative efforts across email, web, video, and print.
• Mentored designers through instruction, critique sessions, and strategy.
• Delivered high-conversion assets for campaign goals and audience.
• Partnered with web team to build and iterate on landing pages and websites.
TESTOUT
Art Director/Senior Visual Designer
• Directed creative efforts across email, web, video, and print.
• Mentored designers through instruction, critique sessions, and strategy.
• Delivered high-conversion assets for campaign goals and audience.
• Partnered with web team to build and iterate on landing pages and websites.
MOUNTAIN AMERICA CREDIT UNION
Senior Digital Designer
• Led UI design to align digital experiences with brand.
• Directed creative campaigns from concept through launch.
• Ran design workshops and brainstorms for collaboration and growth.
• Produced consistent, on-brand visuals across the company.
MOUNTAIN AMERICA CREDIT UNION
Senior Digital Designer
• Led UI design to align digital experiences with brand.
• Directed creative campaigns from concept through launch.
• Ran design workshops and brainstorms for collaboration and growth.
• Produced consistent, on-brand visuals across the company.
DESERET BOOK CORPORATION
Senior Interaction Designer/Art Director
• Designed UIs, landing pages, and email campaigns to help drive e-commerce.
• Maintained brand consistency across digital, packaging, social, and video.
• Assisted in art direction for ad campaigns with teams and partners.
• Helped build and foster a feedback-driven, high-performing culture.
DESERET BOOK CORPORATION
Senior Interaction Designer/Art Director
• Designed UIs, landing pages, and email campaigns to help drive e-commerce.
• Maintained brand consistency across digital, packaging, social, and video.
• Assisted in art direction for ad campaigns with teams and partners.
• Helped build and foster a feedback-driven, high-performing culture.
Let's Start at the Very Beginning
(it's a very good place to start)
At eight years old, I thought every kid organized their sock drawer by color and use. Or that it was normal to spend hours splicing NES cables, extending cords, and rigging up ways to swap cartridges from the couch. I even hacked together a homemade crossbow from a wire hanger, clothespin, and bamboo skewers—though, unfortunately, that one did shoot a friend in the eye.
From as early as I can remember, I've been driven to simplify experiences and make things more enjoyable to use. That desire and drive is what led me to design..
My career has spanned multiple industries and roles, giving me a diverse skill set and the confidence to take on just about any challenge. I'm always learning and pushing forward—growing as a designer, creative, leader, thinker, and mentor.
"You don't have to take my word for it."–IYKYK
