Design Lead | Product, Brand & Experience
Oh, the Places I've been!
SOFTWARE TECHNOLOGY GROUP
Lead Product Mobile Designer
• Led mobile UX and UI for native iOS experiences
• Audited mobile and web UX, identifying friction and defining solutions through prototypes
• Turned complex user needs into clear workflows and interaction patterns
• Partnered with engineering to ensure strong UX, accessibility, and mobile-first execution
• Established mobile UX standards across product, marketing, and web
• Led cross-functional workshops to align on user goals and priorities
• Used user insights and testing to improve engagement and adoption
• Mentored designers and strengthened a user-centered team culture
SOFTWARE TECHNOLOGY GROUP
Lead Product Mobile Designer
• Led mobile UX/UI for native iOS
• Audited UX and defined solutions through prototyping
• Simplified complex user needs into clear flows
• Partnered with engineering on UX and accessibility
• Set UX standards across product and marketing
• Aligned teams through workshops and planning
• Improved engagement through user insights
• Mentored designers and built team capability
LIVE TULA
Design Lead (Product & Brand)
• Led rebrand across product, web, and marketing
• Built a scalable design system across UI, typography, and layout
• Designed end-to-end member experience from onboarding to personalized content
• Prototyped key experiences to improve engagement
• Aligned product and marketing across campaigns and in-app experiences
• Improved design-to-development handoff with clear specs and systems
• Used testing and analytics to refine flows and increase retention
LIVE TULA
Design Lead (Product & Brand)
• Led rebrand across product, web, and marketing
• Built a scalable design system across UI, typography, and layout
• Designed end-to-end member experience from onboarding to personalized content
• Prototyped key experiences to improve engagement
• Aligned product and marketing across campaigns and in-app experiences
• Improved design-to-development handoff with clear specs and systems
• Used testing and analytics to refine flows and increase retention
TESTOUT
Senior Art Director
• Directed multi-channel creative across digital and print
• Mentored designers and elevated team output
• Delivered high-performing assets aligned to campaign goals
• Collaborated with web team to build and optimize landing pages
TESTOUT
Senior Art Director
• Directed multi-channel creative across digital and print
• Mentored designers and elevated team output
• Delivered high-performing assets aligned to campaign goals
• Collaborated with web team to build and optimize landing pages
MOUNTAIN AMERICA CREDIT UNION
Senior Digital Designer
• Led UI design to align digital experiences with brand.
• Directed creative campaigns from concept through launch.
• Ran design workshops and brainstorms for collaboration and growth.
• Produced consistent, on-brand visuals across the company.
MOUNTAIN AMERICA CREDIT UNION
Senior Digital Designer
• Led UI design to align digital experiences with brand.
• Directed creative campaigns from concept through launch.
• Ran design workshops and brainstorms for collaboration and growth.
• Produced consistent, on-brand visuals across the company.
DESERET BOOK CORPORATION
Interaction Designer/Art Director
• Designed UIs, landing pages, and email campaigns to help drive e-commerce.
• Maintained brand consistency across digital, packaging, social, and video.
• Assisted in art direction for ad campaigns with teams and partners.
• Helped build and foster a feedback-driven, high-performing culture.
DESERET BOOK CORPORATION
Interaction Designer/Art Director
• Designed UIs, landing pages, and email campaigns to help drive e-commerce.
• Maintained brand consistency across digital, packaging, social, and video.
• Assisted in art direction for ad campaigns with teams and partners.
• Helped build and foster a feedback-driven, high-performing culture.
Let's Start at the Very Beginning
(it's a very good place to start)
At eight years old, I thought every kid organized their sock drawer by color and use. Or that it was normal to spend hours splicing NES cables, extending cords, and rigging up ways to swap cartridges from the couch. I even hacked together a homemade crossbow from a wire hanger, clothespin, and bamboo skewers—though, unfortunately, that one did shoot a friend in the eye.
From as early as I can remember, I've been driven to simplify experiences and make things more enjoyable to use. That desire and drive is what led me to design.
My career has spanned multiple industries and roles, giving me a diverse skill set and the confidence to take on just about any challenge. I'm always learning and pushing forward—growing as a designer, creative, leader, thinker, and mentor.
"You don't have to take my word for it."–IYKYK
Jessica S. Software Technology Group
Joe M. Product Manager, BonusRight/VisionLink
Tyler S. Mobile Equipment Manager, Savage Services
Chad B. Cybersecurity Leader