Art Director · Senior Brand Designer
TestOut became an important step in my growth from designer to art director. Shortly after I joined the marketing team, the art director who hired me accepted another position. I was left with the brand, the creative direction, and the responsibility of moving the work forward. I accepted the challenge and gave the company a more modern and confident visual presence.
Art Director · Senior Brand Designer
TestOut became an important step in my growth from designer to art director. Shortly after I joined the marketing team, the art director who hired me accepted another position. I was left with the brand, the creative direction, and the responsibility of moving the work forward. I accepted the challenge and gave the company a more modern and confident visual presence.
I led the visual direction for product branding, marketing campaigns, websites, landing pages, and digital experiences. I created a distinct identity for each TestOut product using brighter colors, technology-focused elements, and stronger imagery while keeping everything connected to the larger brand.
I also worked closely with marketing, sales, executives, and other departments to turn creative ideas into systems and campaigns the entire company could use.
Taking ownership of the brand taught me how to make creative decisions, communicate a clear vision, and advocate for change within an established company. I learned how to balance new ideas with business expectations and show stakeholders how stronger design could improve the perceived value of an already successful product.
I also mentored junior designers and employees who wanted to develop their design skills. Guiding their work, challenging their ideas, and helping them create campaigns of their own became one of the most rewarding parts of my role.
TestOut showed me that even a strong product can lose attention when its visual presentation feels outdated. Thoughtful art direction helped the company better communicate the quality of its software and connect with different schools, educators, and students.
The refreshed product brands and campaigns helped support continued growth, including the strongest sales month in the company's 30-year history. One of the most successful campaigns focused on real students and their achievements, helping TestOut remain a trusted name in IT education and certification.
I led the visual direction for product branding, marketing campaigns, websites, landing pages, and digital experiences. I created a distinct identity for each TestOut product using brighter colors, technology-focused elements, and stronger imagery while keeping everything connected to the larger brand.
I also worked closely with marketing, sales, executives, and other departments to turn creative ideas into systems and campaigns the entire company could use.
Taking ownership of the brand taught me how to make creative decisions, communicate a clear vision, and advocate for change within an established company. I learned how to balance new ideas with business expectations and show stakeholders how stronger design could improve the perceived value of an already successful product.
I also mentored junior designers and employees who wanted to develop their design skills. Guiding their work, challenging their ideas, and helping them create campaigns of their own became one of the most rewarding parts of my role.
TestOut showed me that even a strong product can lose attention when its visual presentation feels outdated. Thoughtful art direction helped the company better communicate the quality of its software and connect with different schools, educators, and students.
The refreshed product brands and campaigns helped support continued growth, including the strongest sales month in the company's 30-year history. One of the most successful campaigns focused on real students and their achievements, helping TestOut remain a trusted name in IT education and certification.