At LIVE TULA, I designed and developed a brand and user experience standards for both digital and physical products. This transformed the way members and customers viewed the services provided and the overall member experience as a whole. Putting the company on a bright exciting path forward.

"Time and time again Steve would design things for me that were somehow both exactly what I asked for, and also 10 times better. "

Annie B, Director of Strategic Process, LIVE TULA

Inherited Challenges

  • Poorly executed branding and design styles

  • Unorganized files and structure

  • Web assets built on a unreliable platform

  • The company was lacking brand consistency

  • Relationship with developers was broken

  • Loss of interest in active members

  • Strained relationships with printers and vendors

  • No direction of voice or design style

Brand and Design Direction

In just eight months, I launched a modern, professional brand through iterative design, color and font exploration, brainstorming sessions, and customer feedback. By organizing assets, improving systems, and strengthening relationships, I created a cohesive identity built for long-term success.

Mobile app & Web Assets

I brought the new brand and design to life across the company's mobile app and web presence. I rebuilt and redesigned web assets, coded where needed, and ensured consistency with the refreshed visual identity. To support the team, I also created a comprehensive internal library of assets, making it easy for everyone to maintain a cohesive, professional look across all digital touchpoints.

Marketing and Online Presence

I took the new brand and applied it across marketing and social media, designing posts, campaigns, and visuals that felt fresh, professional, and consistent. By combining strategic messaging with polished design, I strengthened the company's voice online and helped create a recognizable, engaging presence for customers.

The Final Result

The outcome of my work at LIVE TULA was a fully revitalized brand and design system that spans every touchpoint. Stretching from web and mobile apps to marketing and social media. With organized assets, modernized platforms, internal libraries, and clear design processes, I established a cohesive, professional, and flexible identity. The company now has a strong foundation and a clear design direction, setting it on a path for continued growth and long-term success.

"As a cross-functional team member, Steve was always great to work with. He communicates clearly, is a great listener, and has a clear passion for design. Time and time again he would design things for me that were somehow both exactly what I asked for, and also 10 times better. Anybody would be lucky to have him on their team."

Annie B, Director of Strategic Process, LIVE TULA